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Racks Mafia
The challenge
Racks Mafia is a disruptive clothing Brand seaking for a spot in the streetwear world, using rebellious messages that capture the attention of one of the most loyal communities in the sector.
The old Racks website was too plain and lacked personality. Using one of the default Shopify themes might be a fast and easy solution for some brands, but that wasn’t Racks case. That regular looking website prevented the brand to diferenciate from the competence on it’s online presence.
The solution
Racks website needed an urgent style and functional change. Their online presence wasn’t matching the Brand values making customer transition from their social platforms to be hard resulting in decreasing the conversion rate.
To solve this we started modifing the original website giving it a more premium and modern look from what it had before. In the meantime we started working on a brand new theme involving desing and development phases that will perfectly match the brand. Racks was changing the brand direction when we started working together making it the perfect momento to start working with us.
